When communicating your organization's values and mission, information must be clear and understandable. But that alone is not enough. There are many factors that could potentially boost or undermine your messaging. You can count on Ciempiés to look after your Spanish communication.
Our services: Translation, Editing and Communication Advisory, Penning and Copywriting, Graphic Design and Visual Communication.
A centipede was happy – quite!
Until a toad in fun
Said, "Pray, which leg moves after which?"
This raised her doubts to such a pitch,
She fell exhausted in the ditch
Not knowing how to run.
"The Centipede's Dilemma," poem attributed to Katherine Craster (1841–1874).
This short children poem has lent its name to a psychological effect called "centipede's effect or syndrome," or "hyper reflection law." It was discovered by psychologist George Humphrey (1889–1966) in 1923. That's why it's also known as "Humphrey's law."
Ciempiés is a cultural and editorial venture, born from the intersection of our desire to create, our passion for what we do, and our friendship. It was founded by Maui Barone, Erika Cosenza, Javier Rey, and Wenceslao Zuloaga. But of course—A centipede has more than just four legs! That's why we are supported by an amazing team of highly professional human beings.